Pottery school Lepi Nezhno | Identity, slogan, website

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The pottery workshop "Lepi Nezhno" existed for some time under the franchise of another brand, then rethought itself and decided to become an independent company.

Therefore, the client turned to us for the creation of a brand identity and a website.

While working on the project, the company's slogan was born:

"Tenderness — the union of two"

The task for the agency was to launch a new turnkey brand in less than a month.

The design works around total minimalism, absolute air and atmospheric content.
Magazine aesthetics in design is dawn in special lightness, conciseness and special attention to layout. The content has air, a sense of atmosphere, a lot of space and natural light.

The corporate ampersand becomes a small but significant detail that marks the important. In part, the stroke of its shape resembles a mug, but not everyone will notice this, we don’t need it. The ampersand is about union.

Tenderness is always the interaction of two people, matters or objects. Tenderness is the union of two. So the pottery school got a slogan, which became

the main communication idea.

The communication strategy is based on the meanings of the brand's main slogan: "tenderness is the union of two."

This duality and the meanings of the "ampersand" association become the basis for creating new communications. Copyright is built on a conscious attitude to life: think tenderly, act tenderly, live tenderly. All this swirls in oval and round shapes. It spins because pottery is about rotation: the potter's wheel rotates and the clay on it rotates, taking shape. Such a rotating copyright and roundness of design is manifested in the design everywhere: in photographs, signs, certificates.

Embossing and embossing are techniques that help the brand acquire kinesthetics and additionally reveal its atmosphere, because clay is what you touch with your hands, what you feel with your body. This idea pervades the entire design and is supported by it. Therefore, when designing printed materials, special attention is paid to natural textures and embossing or stamping is often used, including for typesetting.