For Spot School Award, as a group, we were challenged to create an integrated campaign for Caritas. The objective of the campaign was to provide useful tools and information on immigration to Italy and to raise awareness among the population. 

The campaign offers different solutions to this problem which causes more impact on the public, to make the message more effective.

We are everyday faced with politicians' opinions and hate on social media, having to make a choice on "which side" to stand on. This lead us to the creation of our concept: Uninformed Opinions are a threat.

 To communicate this message to the masses, a multifunctional approach was used.

We have carried out the use of graphic material production (both print and digital) and
these will be destined for traditional (OOH- bus stops, billboards, metrostations, street murals and OPPIS - newspapers, magazines and posters) and digitalmedia (social networks such as instagram and facebook (stories and posts).

The target for this Caritas Italiana campaign is especially focused on young people. However, we would like to target a broader audience: Between 18 to 40 years old.

Therefore, it is suitable to be presented in digital media and traditional media. It is also aimed at public opinion, civil society, institutions and also local associations and parishes like cooperatives, schools...

The tone of voice should be direct, informative and factual.