The Airgraft Effect is a visual fantasy that transports the audience into a illustrative wonderland, inviting them to explore the unique and creative world of cannabis effects. The platform embodies the cannabis experience with a sense of enchantment and elegance, expressing the essence of the Airgraft brand. From in-store promotional materials to the website, as well as social content and the unveiling of the brand new Airgraft Original packaging, the Airgraft Effect is a celestial journey that is sure to leave a lasting impression.
Art Direction, Design & illustration : Élisa-Maude Tremblay
Creative Direction : Davor Kravak
