Life Bank is a large Russian bank offering services in mid-tier corporate, SME and retail banking with a strong retail presence in major centres throughout Russia. 'The essence of life' was chosen as the theme for the collateral brandstyle. The collateral graphic idea is inspired by DNA sequencing images and serves as an iconic brand signifier heralding the continued expansion and transformation of the Life Bank brand. A complete brand identity typeface was required across the whole alphabet in both Russian and English as well as a tweaked descriptor typeface in both languages.
