3M - Smart Room Air Purifier
ART DIRECTION, DESIGN DEVELOPMENT, ANIMATION, TEXTURING & LIGHTING, COMPOSITING
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CREDITS
Client: 3M
Agency: Zeus Jones
Creative Direction: McKenzie Ross, Vinnie Thomas
Creative Producer: Braden Stadlman
Art Direction, Design, Modeling, Animation: Vinnie Thomas
We were tasked to create a full CGI environment showcasing the air filtration process of the Filtrete™ Smart Room Air Purifier. Filtrete™ air filters are pleated with an electrostatic charge that binds particles to a larger surface area resulting in cleaner air. The Smart Room Air Purifier detects allergens and other unwanted particles and automatically begins to clean the air.
Particle Development
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Designed using real-world microscopic particles as reference.
-Early Animation WIPs
Air Flow Development
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I used X-Particles to create air flow and the Redshift object tag for shading.
Environment & Filter
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We wanted a bright semi-photo realistic living space to showcase the 3M Smart Room Air Purifier.
