This project was an entry for the  D&AD live student competition.

Penguin on the go is a travel pack that connects Penguin to their Gen Z audience. It is made up of three components. Firstly , is a book protector , it's a way to look after the books to keep them in good condition for the next reader , Get Z love to share their books. The second is a foldable neck pillow , Get Z often travel and like to take their books with them. The third is an NFC keyring that allows readers to share their recommendations with a simple tap.