A home improvement store can be a daunting experience forthe everyday shopper. Aside from being difficult to comprehend necessary information, hardware is currently presented with an intimidating aesthetic because of the use of masculine colors and excessive plastic shell packaging.

 

Cinch is a hardware line geared towards the not-so-handy handyman. The packaging is streamlined to the shape of the object, for easy identification. Friendly design aesthetic and simplified information make the product accessible. Cinch was created to provide high quality products for simple fixes, nothing more, nothing less.