NHS DETECT CANCER EARLY: INTEGRATED CAMPAIGN
Cancer is an illness that can be treated when detected at the right time. Sadly, a shroud of silence surrounds it. Which means more fatalities purely due to late detection. The NHS needed an integrated campaign that encouraged 60+ South Asians in Britain to identify the early signs and symptoms of cancer and to approach their health care professional at the very earliest. This campaign did just that with messaging that avoided the fatalistic worries around cancer and instead offered a positive outcome of early detection - a second lease of life to live and indeed enjoy the golden years that are to follow.
60 sec TVC on Bowel Cancer
Language: Hindustani (English subtitles)
Leaflet on Bowel Cancer Awareness
Language: English, Urdu
Leaflet on Lung Cancer Awareness
Languages: English, Bengali
Poster on Breast Cancer Screening Awareness
Microsite with a complete set of creatives that can be downloaded by health care professionals and the general public
