Simorgh Jewelry Logo and Guideline Design

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What Comes Next!

Brief

Simorgh is a mythical bird in Persian mythology and literature, which the word itself means 30 birds, treasured in a vast number of books and stories. The certain name has been selected due to the purpose of globalizing Iranian crafts, which would in the meantime convey the message.

Here comes the customer asking for a logo resembling Simorgh which would recall Persian culture and art as well.

What We Designed!

DESIGN PROCESS

First off, we come up with a design resembling the image of a flying bird in the horizon which sort of looks like a triangle with a missing side.

Considering 30 birds in a design would create a chaos. So a creative approach is needed; we depict the wings with lines, 10 on each side, and the tail with 10 angles at the bottom recalling the number “30” of Simorgh.

Logo Type Design.

DESIGN PROCESS

For the brand name we used a type of handwriting closest to the image we intend to create in the mind of the audience.

And we wrap up the logo design with a slogan saying;

“Be Unique, Be Chic”

Brand Rules and Guidelines

DESIGN PROCESS

Brand rules and guidelines play a crucial role in maintaining the consistency and integrity of a brand. They establish a clear set of standards for how the brand should be presented across all channels and help ensure that the brand’s visual and messaging elements are aligned with Simorgh’s values and mission.

We designed comprehensive, clear, practical guidelines and also engaging visual concepts and patterns to make sure this business can build a recognizable brand that resonates with its target audience.

Consistency Through Brand Guidelines

DESIGN PROCESS

Designs for stationery, packaging, UiUx, and print and digital ads that follow the Simorgh jewelry brand guidelines incorporate intricate details inspired by Persian art and culture. The use of vibrant brand colors and elegant typography can also enhance the brand’s visual identity. Additionally, incorporating visual concepts we designed for the Simorgh brand into the design elements can create a sense of cohesion and recognition across various marketing materials.