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"Also for Everything" Solo Campaign

Client: Solo cups

Tagline: Also for Everything

Idea: Solo cups are America's official posterchild for partying. But be mindful, not all who sport Solo are drinking alcohol. Celebrate any beverage, anytime. Discover the many uses of Solo cups.
 
Commercial
 
 
The commercial introduces audiences to the "Also for Everything" campaign.
Print Ad
Pinterest Ad
Sick Bag Ad
 
 
There's no shame in proclaiming your baggage and admitting you can't fly without a drink. 1 before the flight, 2 in mid-air, your red cup ritual. Let the judgmental faces of faux-friendly passengers watch as you knock 'em back. You know what feels good. And if you start feeling out of sorts keep your composure; we bestow on you this bag, and free round trip to the lavatory. An aide for the anti-aerial. Solo cup, also for Ginger-Ale.
Pandora spot
Art Direction: Sayako Minami, Hannah Rand
Copywriting: Brendan McWhirk
"Also for Everything" Solo Campaign
Published:

"Also for Everything" Solo Campaign

People often assume that red plastic cups are filled with alcohol, not always. Water, juice, soda, Solo cups are good for...everything.

Published: