Project Objective
Conduct research to understand the current grocery shopping experience, user needs, and pain points to generate a framework for the ideal grocery shopping experience.
We went through a Lextants Certified Training Program - Methods of Contextual Research, where we learned techniques to collect human and user-centered data and translate it into insights. We understood how to communicate research-based insights to clients and translate these to design opportunities.
The Team
Kanika Sharma, Suwan Mak-Mancuso, Avanti Gulwadi, Maura Goins
Project Duration
8 Weeks | Jan 2023 - March 2023
Project Results
We synthesized data from 30 survey respondents, 08 in-depth interviews, and 01 sensory cue workshop and uncovered the ideal purchase journey through emotions, benefits, features, and sensory cues. The journey was divided into three phases: before the purchase, they want to be informed, during the journey they want to feel confident and after the purchase, they want to feel satisfied
Click Here for the full data collected.
Click Here for the full survey details.
Final Frame Work
