After a year of many changes, we have had to rethink our purposes and our way of living. Like the characters in Fear the Walking Dead, we fight together for a better world, we fight for the future.
Our challenge was to communicate AMC's new brand identity through the launch of the sixth season of Fear the Walking Dead.
A campaign had to be carried out that was impressive and translatable for in 7 languages for 14 different countries (United Kingdom, Poland, Spain, Portugal, Argentina, Brazil, Colombia, Mexico, Czech Republic, Hungary, Slovakia, Slovenia, Serbia and Romania), making a connection between the universe of the series and the situation experienced in 2020.
