Branding Phase 1:
Lindsay in her living room warming up for a Youtube cover series shoot. I wanted to capture her home-grown character and genuine love of music. I framed her in such a way that this could be used for a square profile picture or it could be a rainy day photo stock image for instagram.
 

Shot using a Nikon D3100.
Edited in Adobe Bridge. 
Branding Phase 1:
Lindsay performing for a Youtube cover series shoot. Every time she sang the chorus of Katy Perry's "Roar," her face would light up. This photo was also framed in such a way that this could be used for a square profile picture or video promo (anticipating the release of Roar on Youtube) picture for instagram.
 

Shot using a Nikon D3100.
Edited in Adobe Bridge and Photoshop.
 
Branding Phase 1:
Lindsay in her backyard. I wanted a more muted effect social media buttons could potentially be placed along the bottom without too much visual competition. This was framed as material for banners and other social media that required a lot of width. 
 

Shot using a Nikon D3100.
Edited in Adobe Bridge. 
Branding Phase 1:
This is a duplicate of Lindsay in her backyard. I wanted to over saturate the color and highten contrast to make bring out the nature's discoball effect of the sunlight streaming through leaves. This was framed as material for banners and other social media that required a lot of width. 
 

Shot using a Nikon D3100.
Edited in Adobe Bridge. 
Branding Phase 1:
Lindsay on her front porch gearing up to perform her own original song "The One You Call Yours" for a Youtube upload. This was designed to be promo footage.
 

Shot using a Nikon D3100.
Edited in Adobe Bridge. 
Branding Phase 1:
Lindsay on her front porch performing her own original song "The One You Call Yours" for a Youtube upload. This was taken as behind-the-scenes sneak peak material. 
 

Shot using a Nikon D3100.
Edited in Adobe Bridge. 
Branding Phase 1:
Lindsay's business card for Phase 1 promotion. All photos taken during photoshoot, and signature was hand-designed and digitally edited using Adobe Illustrator. Lindsay's favorite colors were incorporated in the color palette of the card. 
 
The plan: attract country-pop genre specific listeners to her channel with covers, then introduce her fanbase to her original material.
 

All photos used shot with a Nikon D3100, eddited in Adobe Bridge. 
Layout and design in Adobe Illustrator.
 
Branding Phase 1:
Digital release album artwork for "The One You Call Yours." 
Branding Phase 2:
I wanted to capture how Lindsay is growing as an artist, reaching out beyond her comfort zone--beyond her home. 
 
Shot using a Nikon D3100.
Edited in Adobe Bridge. 
Branding Phase 2:
Looking forward to the next phase of music development. 
 
Shot using a Nikon D3100.
Edited in Adobe Bridge. 
Lindsay Lange
Published:

Lindsay Lange

Branding for country-pop singer-songwriter, Lindsay Lange. Phase 1 captured and created Spring/Summer 2013 Phase 2 captured Fall 2013.

Published: