Jazz has a rich and diverse history that spans over a century, beginning in the late 19th century in New Orleans and spreading across the world. Today, jazz remains a symbol of liberation, creativity, and cultural expression that continues to evolve and influence contemporary music and culture.
Over the years, bourbon has become a staple of the jazz scene, with musicians and audiences alike favoring it as their drink of choice when enjoying live jazz performances. The association between bourbon and jazz culture is so strong that it is often referred to as the "official" drink of jazz.
We explored 4 brand names that each tell a unique story and express a different side of Jazz music.
Brass became our leading name which inspired the design exploration that followed.
No.1 – Offbeat – Inspired by bebop and improvisation
No.2 – Ensemble – Inspired by the elegance of a big band jazz ensemble
No.3 – Rue – Inspired by the flair, ornateness and charm of New Orleans jazz
No.4 – Brass – Inspired by the bold, striking energy of brass instruments
The Logo
The custom typographic wordmark with its bold letterforms, curved shapes, slender cutaways, and dramatic flared serifs create a strong visual connection to the brass instruments that inspired it.
The Bottle
The bottle shape was inspired by the flared shape of brass instruments, the golden color of the whiskey nods to the warmth and tonality of brass, and the raised Brass logo creates a striking focal point. Combined, these elements create a bottle with undeniable stage presence.
The Label
The label design was crafted to intricately blend the story of jazz and bourbon, and the signature details and finishes speak to the craftsmanship and quality.
The Details
The cap draws inspiration from a trumpet valve, while the raised circular pattern around the top of the bottle symbolizes the sound coming out of the instrument. The details combine to create an engaging and memorable experience.
The Case
The limited edition keepsake box was designed to create a novel unboxing experience by pulling inspiration from an instrument case. The rigid exterior, golden clasp, and velvet-lined interior protect and proudly display the beauty of the instrument inside.
