Email Marketing Project- Take Thai Home Restaurant
Color code: The warm tone on the orange and brown is associated with spice and the flavors of summer.
Subject: Why Thai Food?
Pre-header: Dishes that can’t be missed this summer.
The email will be sent at the end of June to previous customers and subscribers to share and exclusive menus during the summer season. By using attractive visuals with compelling descriptions and clear CTA that lead recipients to the Website.
Subject: Thai Cooking Class
Pre-header: Discover the Taste of Thailand!
This email will be sent to persuade customers to join an activity with Take Thai Home restaurant. It is a great opportunity to promote the restaurant and is also suitable for customers to experience Thai cultural insights.
Concept
The soft brown color represents adventurous, warm and down to Earth. The outline creates a feeling of relaxation. The concept of scrapbook creates a sense of memories and quality time that cannot be missed.
The format is an informational infographic which is to provide information in visual elements about road trips to customers who rent campervans from CanaDream.
The objective of the advertisement is to let customers get some ideas and plan their trip. As we will use the pictures that have the campervan in each location and the context is especially for road trips. The infographic will appear on the company website, at the rental location, tour company partner and brochure.
Typeface: Archivo, Luminous Marker, Agrandir, Evolventa
Color Code: Using a warm and cozy tone to give a feeling of a comfortable home that will be with you everywhere you go.
Digital Marketing Assistance- Social Media content creator at Patom Organic Living.
Delivering content related to promotions and events is the most challenging, since reading a lot of information on social media posts is not the main behavior of the followers of this page. So we need to make pictures that convey meaning and information, clearly to draw the attention of followers to continue reading until the end and contact them to take another action
Using social media channels to promote a cafe must have beautiful and unique images at the same time. One of the most frequently used content formats in this work is short videos that convey the atmosphere of the cafe and menus.
Why So Social Podcast
The most difficult thing is to arrange the content of each episode to be consistent with the content that will appear on other social media channels; Write a script to get the content we want in a limited time and to make it cover the audience's attention is the hardest thing. We usually start with a set of interview questions to guide the content we are about to discuss to prevent omissions in the content. After that, it will go into the editing process. This section is another important section. While editing, we will take short notes on important content. A content that can be drawn as a highlight as a caption to draw people's interest in order to continue listening to the Podcast.
Tagline: “Your extraordinary meal.”
The Cafe aims to be more than just a typical Cafe. One of the selling points is the Asian menu that focuses on Thai and Japanese dishes whose raw materials are organic. The Cafe serves simple menus to customers on a busy day, but every dish being served must help fulfill the customer's day to perfection.
Target audience demographic:
age: 18-35
gender: every gender
occupation: students, workers, freelance
income: upper middle income - high income
area: Downtown Vancouver
