Goread.pk Social Media
GoRead.pk is a socially conscious, nationwide movement of volunteers who dedicate their time to read culturally and developmentally appropriate stories to children in underprivileged communities.
Objective: Launching the social media platforms for brand building, volunteer recruitment, book publishing announcements and fundraising.
RESULTS: Raised approx. 150,000 PKR in donations, sold 55+ books and recruited 150+ volunteers through social media campaigns