Folks Visual Identity
Folks is a hummus brand that stands out with its playful and friendly branding. The vintage-inspired colors are given a modern twist, making the brand appealing to a younger, Gen-Z audience.
At the heart of the branding is the brand mascot, a charming character that serves as the face of Folks. The mascot embodies the playful and friendly spirit of the brand, bringing a sense of fun and personality to the packaging and marketing materials.
Overall, the branding for Folks hummus is designed to be approachable, friendly, and playful, making the brand stand out in a crowded market. With its charming mascot, bold typography, and eye-catching colors, Folks is sure to appeal to consumers who are looking for a hummus brand that brings a little bit of fun to their snack time.
Branding, Visual Identity, Illustration, Social Media
