Recreate and rebrand an existing company.

 

 

Magnavi is a rebranding of Bethesda Softworks, a developer and publisher of role-playing video games. The branding reflects the type of exploratory open world environment that is unique to their games.

 

A letterhead, business card, envelope, and website were created for the company along with a brand standards manual and several other touchpoints. 

The logo is created directly from shapes found in the real world landmarks that the landmarks in Magnavi's games are based off of. The color palette is taken directly from Magnavi's games, using blues and browns to emphasize wilderness and wasteland. See the Magnavi Brand Standards Manual for more.