3D OOH THE YEAR OF TIGER.Beijing,TaiKoo Li Sanlitun

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2022.

Motion design

On January 14, 2022, the Taikoo li Spring Festival themed event in Sanlitun, under the name of "The Year of the King", made its debut in the world. While continuing to innovate and lead fashion and entertainment, we once again joined hands with pioneer artist Heng Bi to create an open fashion street into a tiger style and vigorous fashion

and entertainment paradise, exhibiting the King's momentum in the Year of the Tiger , and inviting new generations of trendsetters from all walks of life to join forces to seek fashion, celebrate the arrival of the Year of Prosperity with the entire family.

2022年1月14日，三里屯太古里新春主题活动以「大王之年」为名，耀世亮相——在一如既往创新引领时尚潮玩的同时，再度携手先锋艺术家毕横，将开放式时尚街区打造成虎型劲放的潮玩福地，一展壬寅虎年的王者之势，邀请新世代各路潮人结伴寻潮，和全家潮玩迎福，共庆盛世之年的到来。

In CITIC SQUARE in Shanghai, we made a different one: a 3D naked-eye animation of a "cloth" tiger, in which the little tiger jumps and pays New Year's greetings, which has the meaning of sending blessings and welcoming the spring.

在上海的中信泰富广场，我们制作了不一样的：“不”老虎3D裸眼动画，小老虎在场景中跳跃、拜年，有送福迎春的寓意。