Saddle Creek is an asset-based third-party logistics provider that is headquartered in Lakeland, Florida. The company specializes in designing and delivering omnichannel logistics solutions for manufacturers, retailers, and ecommerce companies. Its approach is solution-based and data-driven, utilizing the most advanced operational methods and sophisticated technologies.
In order to optimize the marketing budget for the fiscal year 2021 and make informed decisions based on customer feedback, a survey was conducted among 17 clients, partners, and prospects of Saddle Creek to identify their patterns of consuming content.
The survey was designed to identify credible sources of news; popular types and formats of content; content consumption behaviors and preferences; and topics of greatest interest to clients and prospects in relation to their businesses.
The presentation design showcases the key takeaways from the survey and displays the findings in a more easily digestible format to share internally.
