BRANDING FOR A THIRD-GENERATION UNIVERSITY 

As the population ages, universities for elderly people are becoming more common. These institutions offer a range of courses and activities tailored to the needs and interests of older adults. However, with so many options available, it can be challenging for these universities to stand out from the crowd. 

 

The task we faced was to develop a new modern branding style, where the client wanted to meet modern standards, be closer to young people, and create a mood of evolution, modernity, and upliftment of the spirit. 

The identity was based on a grotesque, at the same time brutal sustainable logo, which became the basis of the entire design system and turned into its philosophy, stylization, and communication with innovation and modernity