3D OOH Arket 5-Year Beijing,TaiKoo Li Sanlitun

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2022.

Motion design

This 3D OOH campaign is for the promoting of Arket's store in Taikoo Li, Sanlitun, Beijing on August 19, 2022.
Arket has taken over a huge billboard in Beijing with a 3D OOH that gets the attention of locals and social media users around the world. The content of the film emphasizes Arket's fashion clothing. At the same time, we present all the iconic elements of the brand.
It reached more than 8M impressions across owned/earned media for this campaign. Numbers were by far driven by WeChat which as a single platform drove over 5M.

此次裸眼3D视频是为了宣传Arket于2022年8月19日在北京三里屯太古里的arket商店。
Arket在北京使用了一块裸眼3D形式的巨大的广告牌，吸引了世界各地本地媒体和社交媒体用户的注意。3D动画的内容强调了arket的时尚服装。同时，我们展示了该品牌的所有标志性元素。该活动在自有/盈利媒体上的浏览量超过800万。到目前为止，仅仅在微信上平台的关注量超过500万。