3D OOH COACH Rexy Motion .Beijing,TaiKoo Li Sanlitun
2022.
Motion design
This 3D OOH campaign is for the opening of Coach's new store in Taikoo Li, Sanlitun, Beijing on August 19, 2022.
Coach has taken over a huge billboard in Beijing with a 3D OOH that gets the attention of locals and social media users around the world. The content of the film emphasizes Coach's dinosaurs, as well as the iconic color content of Coach. At the same time, we present all the iconic elements of the brand.
It reached more than 10M impressions across owned/earned media for this campaign. Numbers were by far driven by WeChat which as a single platform drove over 5M impressions.
Coach has taken over a huge billboard in Beijing with a 3D OOH that gets the attention of locals and social media users around the world. The content of the film emphasizes Coach's dinosaurs, as well as the iconic color content of Coach. At the same time, we present all the iconic elements of the brand.
It reached more than 10M impressions across owned/earned media for this campaign. Numbers were by far driven by WeChat which as a single platform drove over 5M impressions.
此次裸眼3D项目是为Coach在北京三里屯太古里2022年8月19日的新店开业而创作的。
蔻驰(Coach)在北京户外用了一块巨大的广告牌来呈现裸眼3D数字艺术内容，一经发布便引起了当地与世界各地社交媒体用户的关注。影片中内容强调了Coach的恐龙Rexy，以及Coach品牌的标志性颜色。同时，我们呈现了品牌的所有标志性元素。
该活动在自有/盈利媒体上的传播超过一千万次。到目前为止，仅仅在微信平台上，微信的流媒体传播已经超过了五百万次。
The team worked with Coach to present the vividness and wit of Rexy's different scenes with the brand's iconic Rexy dinosaur as the main theme and Hangtag as the theme, and formed a deep echo with the offline interactive installations in the plaza.
团队携⼿蔻驰 Coach，以品牌标志性造型Rexy⼩恐⻰为主⻆，Hangtag为主题，呈现了Rexy不同场景的⽣动于妙趣，与⼴场内的线下互动装置形成深度呼应。
Project Director：Nate Chi
Art Director：Ada Zhang
Technique Support：Master jobs
Motion Design：Light zj &BLACK ICE
Cloth Smulating:Light zj &BLACK ICE
Compositing：BLACK ICE
Art Director：Ada Zhang
Technique Support：Master jobs
Motion Design：Light zj &BLACK ICE
Cloth Smulating:Light zj &BLACK ICE
Compositing：BLACK ICE
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