Artera, an industry-leading provider of electric and gas utility services, was looking to rebrand the company after recent acquisitions of various sub-brands. With decades of experience, world class leadership, and a comprehensive offering of services to the energy and infrastructure industries, PowerTeam Services (Artera) is an employer of choice to a highly specialized skilled labor force, operates with best-in-class processes, and is committed to safety and integrity as core values throughout the organization.

By standardizing the components used for brand development, including brand architecture, guidelines and sales collateral, I created a distinct visual identity for Artera and clearly defined it’s relationship with the corporate brand.