Cassidy Herrold's profile

CSM Headquarters: Branded Environment

Brand Experience + Environmental Design

CSM Bakery Solutions is the baking industry’s international leader, producing a broad range of products for customers in more than 100 countries. Headquartered in Atlanta, Georgia, CSM offers a broad, innovative portfolio of premium quality bakery ingredients, finished products and services for retail and foodservice markets as well as artisan bakeries.

The Ask: Utilizing graphic and three-dimensional design, I created engaging branded environments that connect the CSM story with their employees, vendors and clients to make a meaningful and lasting impression.
1st Floor Lobby
Interactive Touch Screen with Brand Story
Office Privacy Walls Made Using Vintage Rolling Pins
Branded Feature Wall: 2nd Floor Entry
Stairwell Artwork & Brand Color Palette Accent Wall
Conference Rooms - Brand Value Word Cloud
Conference Rooms - Brand Story Walls
Roles: Art Director, Environmental Graphic Designer, Brand Designer
Software/Skills: Illustrator, InDesign
Key Partners
Architect: Gensler
Lead Contractor: Leapley Construction
CSM Headquarters: Branded Environment
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Owner

Project Made For

CSM Headquarters: Branded Environment

Published: