GE Healthcare is the $19 billion healthcare business of GE and a leading provider of medical imaging, monitoring, biomanufacturing, and cell and gene therapy technologies. GE Healthcare enables precision health in diagnostics, therapeutics and monitoring through intelligent devices, data analytics, applications and services. With over 100 years of experience in the healthcare industry and more than 50,000 employees globally, the company helps improve outcomes more efficiently for patients, healthcare providers, researchers and life sciences companies around the world.

The Ask: GE Healthcare needed to introduce their new Applied Intelligence offering, the analytics ‘brain’ that powers GEHC’s leading applications and devices. We created a video showcasing GEHC’s cutting-edge technology while conveying that their mission is broad-reaching. Using a digital-focused graphic treatment to communicate key messages in an exciting way, the script addressed each of the client’s objectives by making metaphors between complex technical systems and body/brain references. We communicated how this new technology can optimize efficiency of workflow by featuring shots of healthcare professionals using the technology, and having on-screen text to draw out key points.