Cloud Productivity Solutions approached us to create a 3-month digital campaign that drove lead generation for its SME Boost solution, with additional objectives of building brand awareness, increasing web traffic, and reinforcing the brand's value proposition. We aimed to create an immersive and engaging experience that highlighted the benefits of the SME Boost solution, inspiring small and medium businesses to try and purchase the product.

SOLUTION

The campaign focused on communicating the brand’s value proposition of boosting productivity and efficiency. We achieved this through a mix of content creation, creative artwork designs, landing page optimization, and paid advertising on LinkedIn and Google Search/Display. This is to ensure a successful Lead Generation Campaign. for the SME Boost solution.

DELIVERABLES:

Publishing 2 blogs per month and 2 posts per week on social media platforms. So as to provide value to our target audience and promote SME Boost.

Designing visually appealing banners and social media posters that were consistent with SME Boost branding.

Creating a landing page that was optimized for search engines to drive traffic and generate leads.

Highlighting the benefits of SME Boost on the landing page and encouraging visitors to sign up for a webinar to learn more about the solution.

Running paid ads on LinkedIn and Google Search/Display to reach a wider audience and generate leads.

Landing Page Ad

The Social Media Posts

RESULTS:

The campaign was a success, with the following results:

The campaign generated 52 leads with 2,110 clicks and 234,537 impressions.

The 4 blogs helped establish SME Boost as a thought leader in the industry and were well-received.

The optimized landing page resulted in a drop in the bounce rate by 68.13 % and an increase of 557.22% in new users in web traffic and lead generation.

The overall campaign met the goal of increasing brand awareness, generating leads, and reinforcing our value proposition.