ABOUT THE PROJECT
SPF BFF is a sunscreen brand that offers a range of products that are suitable for every skin type, including sensitive and acne-prone skin. We believe that everyone deserves to protect their skin from harmful UV rays, without compromising on their values. That's why our product is 100% vegan and cruelty-free.
DESIGN VALUE
SPF BFF brand identity project is centered around creating a fun and lively brand identity for a sunscreen cream brand. The name "SPF BFF" suggests a friendly and approachable tone, which is further reinforced by the fun, vibrant, and happy illustrations. In terms of design value, the project seems to prioritize creating a unique and memorable brand identity that stands out from the competition. The use of bright colors, playful illustrations, and a friendly tone all work together to create a brand identity that is both approachable and distinctive.
THE LOGO
The logo consists of the icon, the slogan and the wordmark. The icon is placed to the left of the wordmark, keeping their relative sizes into consideration.
The logo consists of the icon, the slogan and the wordmark. The icon is placed to the left of the wordmark, keeping their relative sizes into consideration.
ILLUSTRATION
The fun, vibrant, and happy illustrations further reinforce friendly
and approachable tone of the brand.
THANK YOU
Tiko Baratashvili
2023 ©
