CONTEXT
To ensure that our Product Ads section meets the needs of our users, I conducted extensive user research for various initiatives. This involved planning and conducting interviews to gather insights, and presenting these findings to the team. By delving deep into the insights gathered from user research, we were able to improve the user experience and make informed decisions when designing the screens for the Product Ads section.
To ensure that our Product Ads section meets the needs of our users, I conducted extensive user research for various initiatives. This involved planning and conducting interviews to gather insights, and presenting these findings to the team. By delving deep into the insights gathered from user research, we were able to improve the user experience and make informed decisions when designing the screens for the Product Ads section.
Why build User repository?:
Sharing these findings with the team was a challenge due to a lack of organisation. To solve this issue, I created a user research repository to conveniently track and share our insights with the team, ensuring that our product continues to evolve to meet the needs of our users.
Objective:
Develop an efficient way of organising and sharing user research findings for the Product Ads section of the Mercado Libre platform.
Solution:
1. Conducted extensive user research to gather feedback.
2. Identified a need for better organisation and communication of findings.
3. Created a user research repository to store and share insights.
4. The repository provides easy access to research insights.
5. Streamlining user research sharing enables the team to make informed decisions about improving the user experience.
2. Identified a need for better organisation and communication of findings.
3. Created a user research repository to store and share insights.
4. The repository provides easy access to research insights.
5. Streamlining user research sharing enables the team to make informed decisions about improving the user experience.
