Audi A1
The concept was created to answer the following question: "what's the next big thing"?
Given the small size of the Audi A1 model, we decided to work on the idea that less is usually more and that the best things sometimes do come in small packages.
Most importantly, we wanted this idea to be the backbone of a lifestyle. And driving an A1 was one of the many ways one can lead that kind of lifestyle.
These boards were presented as prospecting tools. We got the account.
