Crux Intelligence is a data analytics product powered by AI that offers three essential features - Ask, Boards, and Nudges. Currently, we onboard our users through offline demos and presentations, but we recognised the need to communicate these features in-app as well. To address this, we created three onboarding screens with illustrations that highlight our unique selling propositions. The goal of these screens was to add a bit of personality to the product while maintaining our brand and visual language, and to educate users on how our app can help their business needs. In this post, I am excited to share the resulting illustrations and screens.
To ensure the illustrations aligned with the project goals, I established three guiding principles:
simple • educative • approachable
initial sketches
finalised illustrations
Mobile prototype
Web prototype
Illustration by: Sharvari Marathe
Motion by: Ganesh Deherkar
Read more about the project here :) Feel free to share feedback or say hello @sharvarii.m@gmail.com
