Context:
Citroën launches its new revolutionary car: the AMI. An electric, driving licence-free, fully customizable car.
Insight:
As an under 18 footballer, you are mocked because you don’t have the driving licence that allows you to drive a nice car.
Idea:
That’s why Citroën allows a young player to create his own version of the brand new driving licence-free car, so he can come to the training with style, even without a luxury car.
How it started:
How it went:
Copywriter: Aklan Garcia
Art director: Felix Falzon
