The goal for this project was to create a marketing video for Habitat for Humanity in the La Crosse, Wisconsin area. Written content was provided as well as brand guidelines for the project, but we were given freedom with visual direction as students. I used Adobe Illustrator to create vector illustrations and wanted the video to feel engaging, colorful and friendly to represent the organization. I aimed to keep the figures in the video diverse to represent the community in La Crosse and kept minimal detail with the character designs to keep the focus on the message for the viewer. I am happy with how this video turned out and loved to have the opportunity to create a video for Habitat for Humanity's organization in my community.