We Are All Angel / MUGLER
Concept
To celebrate the 30th anniversary of their iconic Angel fragrance, we brought luxury fashion brand MUGLER into Web3 for the first time. Crafting everything from the creative concept through strategy and production; I developed an interactive web journey leading visitors to discover their Angel identity and a stunning NFT collection in collaboration with 3D artist Marc Tudisco. Hyped by sleek, animated teaser videos—the 300 NFT Angels sold out on OpenSea in under 30 seconds, making it the fastest selling NFT collection on the platform so far. By creating an exciting new way for fans to identify with the Mugler brand we showed how a fresh approach can generate enduring cultural cachet.
And it was indeed a success, in less than one minute of the campaign going live on OpenSea (you can see here), we sold out all of the NFTs.
Creative Director. / Ibrahim Seck. / Creatives. Emma Ridden, Hon-Ming Gianotti, Jamie Moodley, / Designers. Robbert Mastebroek, Alexandra Cacovean. / Producers. Tim Blokker, Melanie Navet.
