Curaprox Limited Edition
inspired by J. M. W. Turner
Project: Curaprox Limited Edition campaign I Animation by me
Curaprox is launching a special edition of toothbrushes inspired by one of the most representative Romantic painters and watercolorists of all time: J. M. W. Turner.
The well-known Swiss oral hygiene brand Curaprox wanted to celebrate its products with one-of-a-kind branding and packaging, inspired by Turner's most memorable paintings. They needed a short opening video to boost the campaign and raise awareness about these awesome toothbrushes.
The animation incorporates both the artist's works and the color palette shared with Curaprox products. The video exudes a special sensitivity, it uses the artist's personalized paint stroke brushes (reproduced by me in Adobe Illustrator), transparent overlays with pastel colors, and the music of the composer Chopin.
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Video Presentation
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