A trusted brand since 1928, Brill delivers fresh ideas and superior formulations for cakes, icings, and cookies that inspire bakers to be brilliant.

The Ask: Develop a trade advertisement campaign that highlights key features of Brill’s buttercreme portfolio.

Creative Opportunity: Drive awareness that Brill’s buttercreme has a superior formulation preferred to be used by decorators and enjoyed by consumers that also results in a great value proposition for retailers.