The Client
Thrpy & Thrpy Magnesium Oil is an all-natural topical spray. They pride themselves on this miracle mineral that solves various purposes like muscle pain, disturbed sleep & has various other health benefits.
The Objective
The brand must generate appeal and interest in consumers through the packaging.
The brief was to highlight the hero of the product and for the packaging to reflect the objective of the product. which is too promote relaxation and a sense of well-being.
Also, to achieve harmony and range connection across the 3 products.
The Approach
Considering the strengths of the product and the brand values, such as: naturalness and well-being of the person as each one is different; it was decided to develop a brand identity based on soft, different but at the same time similar colors.
The design for each of the 3 categories of the Magnesium oil - Muscle Body Mist, Sleep Body Mist & Junior Body Lotion included a design element & tag line to denote the purpose of the bottle.
