GEMS DENTAL HOME - A PLACE FOR A TRUE SMILE

Client: Gems Dental Home

Field: Dentistry

Location: Hanoi

Implementation category: Brand identity design

As a medical unit, taking the motto "Medicine as a model", Gems Dental Home builds and aims at the core values: Care - Dedication - Trusted advisor. With professional facilities and equipment, and a team of skilled doctors, Gems Dental Home really wants: each patient who comes for treatment will receive the best services and always feel comfortable and secure like at home.

With the aim of taking care of customers at home, Gems Dental Home's identity is oriented in a new direction by ATH, without using images of molars or houses - two images that are too old and familiar with other dental clinics. The final design is towards a refined, luxurious identity, true to the spirit that Gems pursues.

Stylized logo with 3 interlocking circles, expressing core values that are always parallel and inseparable. Attentive and dedicated: the dedicated care of Gems Dental Home staff for customers. The trusted advisor is a commitment, to ensuring that customers are always provided with the best options and solutions.

The color tone used is blue and bold. Dark green denotes trust, trust, and responsibility creates a sense of peace of mind and is often associated with medical professionals. Bold gray-neutral colors show professionalism and stability.

Overall, the brand identity of Gems Dental Home brings a modern, professional, and different feeling. Because if most other dentists use the image of molars as a symbol, ATH wants to take a more subtle approach and shows that Gems Dental Home is trying its best to create the best experience for Gems' customers.