A SCAD project for a new oral care line. The assignment was to create a persona for the new brand. I created the happy, dancing e. He jumps off the logo and dances around while you brush your teeth. The TV commercial introduces the audience to the dancing e (he dances to the popular song "Hello Good Morning" by Diddy Dirty Money. I extended him out to social media with user generated content (users can post their own Vine videos to be featured on the site and use #hellogoodmorning for Instagram). There is a coupon that will be with the print ad. He dances all over web page where the ad is placed. The instore is fun, shoppers can dance with the hologram e and text to get a discount on the product and see their video.
Pull page print ad with peel and sniff sticker.
Coupon to be partnered with full page print ad. The coupon also has the peel and sniff sticker.
Animation of "e" dancing and the music.
In-store promotion with hologram "e". Consumer dances with "e" for 10 seconds and has the option to have link of the video texted to his phone.
Text from dancing with "e".
Web page takeover, "e" dances around the page and when you click on him the music plays. There are also small pictures that look like content on the site that will take you directly to the hello website.
The Instagram hashtag results for #hellogoodmorning
Ad on YouTube showcasing Vine videos from hello and "e" fans.
Sample of the hello Vine videos from fans.