[Seafood Restaurant Renewal Branding Project located in Garosu-gil]
Pier 17 is a seafood restaurant located in Garosu-gil, Korea. The brand name comes from Pier 17, a shopping district in Manhattan, and is based on the George Washington Bridge.
However, in the existing brand design, there was an improvement in the fact that the
identity of the brand was not visible in the design and the visual inconsistency. This is a space where you can enjoy a variety of foods at one table, and the brand story of connecting people with fresh food and pleasant conversations has been given.
The background of Pier17's name, disorganized visual elements were arranged, and the new PIER17's own visual identity was developed. Through the brand slogan, 'A space where you can enjoy a variety of seafood at one table', we developed a brand design by linguistically expressing what we want to convey.
