In early 2010, I had the pleasure of working with the L.C. King Manufacturing Company from Bristol, Tennessee to help source a better, heavier weight denim for their iconic Pointer Brand chore coat. I undertook all marketing efforts (product photography, styling, and writing copy) on my own, and was able to jumpstart the jacket's popularity in the menswear marketplace- in which it still enjoys high sell-through to this day. To read more, head over to Selectism for the full article.