Project Statement
In this particular assignment we were given the task to take a brand such as clothing or types of food and brand the entire company. We first had to design a logo and mock up certain packaging products. Our goal was to design four packaged products for the company of our choice. My brand is "Fitted" it is a women's clothing line that is made for any body size, which is where fitted originated from. It is for women aging from 17-35 who want to look good working out or look like they work out and still look good. Fitted it a higher end work out clothing brand that uses 100 percent cotton and organic and recyled fabric.