Sexual Harassment Ad Campaign – A Collaborative Project

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This project was created in collaboration with another student in the Media Communications program, as well as students from the Art Direction students from the Ad&Graphic design program studying at the Humber College Lakeshore campus. My partner and I were given a creative brief and mood board for this campaign concept and then had to execute the idea using our photography and graphic design skills. We worked with the Ad&Graphic Design students on tweaking the fine details of their ideas so we could execute everything with ease in the studio. After shooting the photos in the studio, my partner and I started creating billboard, magazine, and web banner advertisements using Photoshop and InDesign. We chose to use teal as our main accent colour because it is the official colour associated with sexual assault prevention.