Boar's Head 2022 "How 2 Charcuterie"; Designed and Art Directed successful in-store program for Boar's Head Charcuterie activation. With Boar's Head's premium products and expertise within the meat and cheese category, our team crafted a simple yet sophisticated visual that broke down charcuterie board making into 3 easy to follow steps. In-store POS provided codes for shoppers to scan for step-by-step board making and inspirational content for any and all occasions. 

Program in-store elements included floor graphics, deli case wrap, brochures and more.