To communicate to a new database Volkswagen an offer on wiper blades we created an email knowing the email client would block the images. When users opened the message, they found, in the email’s HTML table base, an image (without images) made up of 600X400 cells in hexadecimal colors.When they clicked to enable the images, the table’s cells became GIFs that together made up a fully-defined image, just like users when the wiper blades in their Volkswagens are in good condition.
