BATH SPACE
The society is developing too fast, people are becoming more and more irritable, and their patience has dropped sharply. If "fast" is the mainstream, then it is also a "framework" from a psychological and spiritual level, because the rhythm is too fast, and it is difficult for the brain to keep up with the pace of mainstream culture all the time and everything, even if If the brain is required to run continuously and rapidly for 3 hours, fatigue will appear, let alone the state of working for 9 hours. However, if you want to break out of the existing "framework", often the best way is to "do the opposite".
According to the report of spiritual and psychological research, it is found that when people take a bath in a solitary and safe environment, they are usually in the most relaxed and comfortable state of mental consciousness. This state often promotes the birth of creativity, that is, all kinds of imagination Ideas will burst out, and if these ideas are put into practice, there will inevitably be different results. For example, many world-renowned scientists often come up with a lot of wild ideas in their dreams and when they take a bath. solve their current research problems. Therefore, when people are in a "relaxed and safe" state, they will naturally have the ability to create everything like a "creator".
Therefore, using the "homophony" method, setting this bath soap brand as "soap space" means that in this alone bathing space, enjoy the tranquility and beauty of this moment, and the birth of creativity is involuntary, embodying a kind of The life tension in the "slow" behavior state is also a bridge to connect the balance between the inner spiritual world and the outer material world.
Brand Meaning: Creator, created all things.For soap, there are two explanations.First, soap (made) objects have the ability to create various possibilities of products; second, soap objects are soap and cleaning products.Space, that is, the physical and psychological space such as privacy space, solitary space, and relaxation time.
Brand IP Setting: During the Tang Dynasty, the figures drawn in the historical scrolls all had plump and silky bodies, and their skin could be broken by blowing bombs. Therefore, people in later generations felt that as long as they were people, things, and objects with the characteristics of a plump body image, they were tantamount to being A symbol of wealth and luxury. So that later the Buddhist god of wealth: such as Maitreya Buddha, the image of a big belly that can accommodate everything and a smile; pottery items: such as Tang Sancai horses, are extremely strong.Therefore, the brand uses the image of the nobleman in the legendary era of the Tang Dynasty to travel through time and space just to obtain the opportunity to enjoy the brand's bath products. It proves that the natural ingredients of the product can deeply nourish the skin without harm; does it mean that using this product can enjoy comfort and abundance in mind and material? Everyone has a love of beauty. The "beauty" here refers to enjoying the beauty, whether it is spiritual or material, and that is what people want.
Thanks ~
