This is not a pot-de-vin
It's a cider
Each year, to thank our customers for their trust over the past year, we create a new and unique surprise for them. This is a golden opportunity for our team to fully unleash their creativity in a project without constraints. However, few customers are forced to refuse our little attention, for fear of bribes. Finding this situation a little crazy, we seized this occasion to make it the genesis of this project.
In collaboration with the Equinoxe Cider Farm, we avoided this situation in a humorous way by developing the complete packaging of three bottles of cider. In truth, this is not a bribe (pot-de-vin in french), it’s a cider 🤷. With certain nods to the stereotypes of shenanigans and bribes, we have developed a series of bottles that are both kitsch, with Italian / western spaghetti inspirations, while having a modern and current touch. Every little detail has been thought out with a view to solidifying the message and the visual universe with the intention of pushing the concept to its maximum.
Art Direction and Graphic Design: Studio Miles
Set Design: Camarade Photography: Kevin Mackinnon MUA: Ariane Paquin Model: Gertrud from Agence Lasuite
Set Design: Camarade Photography: Kevin Mackinnon MUA: Ariane Paquin Model: Gertrud from Agence Lasuite
