Specright started with a simple idea: By controlling your specs at the DNA level you can eliminate waste from virtually any product. They were breaking new ground—and with it came challenges. Education, differentiation, and authority were all obstacles, but the biggest was the status quo.

Hybrid worked with the Specright distill what made them unique. By leaning into the brands binary point of view—the spec is either right or wrong—we created a simple and poignant identity. This binary language drove all design decisions from color to typography to tone of voice balanced with a touch of approachability to better reach their audiences.