![brand identity Brasil cafe Coffee graphic design ILLUSTRATION latinoamerica Logotype Packaging visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/152b32163763833.641b2ab345035.gif)
PLURI
Um mundo onde caBEM vários mundos
A Pluri Cafés Especiais é uma micro-torrefação orgulhosamente belorizontina, mineira, brasileira, latino americana e humana. A sua especialidade são os cafés de qualidade, cultivados por pequenos e médios produtores, em sua maioria da agricultura familiar. Propõe uma visão mineira deste pluriverso sensorial, buscando honrar a tradição cafeeira deste estado, ao mesmo tempo que se abre a troca e ao acolhimento de novas ideias. Exalta, portanto, o encontro, a celebração, a coletividade, o cuidado, a criatividade e a conexão com a Terra. Abya Yala.
Um mundo onde caBEM vários mundos
A Pluri Cafés Especiais é uma micro-torrefação orgulhosamente belorizontina, mineira, brasileira, latino americana e humana. A sua especialidade são os cafés de qualidade, cultivados por pequenos e médios produtores, em sua maioria da agricultura familiar. Propõe uma visão mineira deste pluriverso sensorial, buscando honrar a tradição cafeeira deste estado, ao mesmo tempo que se abre a troca e ao acolhimento de novas ideias. Exalta, portanto, o encontro, a celebração, a coletividade, o cuidado, a criatividade e a conexão com a Terra. Abya Yala.
A variedade dos tipos de grãos e características sensoriais do café especial se conecta com o conceito central da marca de “um mundo onde caibam vários mundos” que inspira e dá ênfase a essa ideia através da expressividade das formas e da anatomia das letras do logotipo, evocando a experiência diversificada do café, para criar uma marca surpreendente, que conduz o olhar para a degustação de cada uma das suas letras, como quem procura notas sensoriais em um café especial.
Cada letra carrega diferentes expressões tipográficas, da vernacular à urbana, da tradicional à cosmopolita, representando as mais diversas característica culturais do chamado Sul Global e construindo assim a unidade na diversidade.
![brand identity Brasil cafe Coffee graphic design ILLUSTRATION latinoamerica Logotype Packaging visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/4c1b46163763833.63f7c9200cf4c.png)
![brand identity Brasil cafe Coffee graphic design ILLUSTRATION latinoamerica Logotype Packaging visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/3477e1163763833.63f900b38fe1e.png)
![brand identity Brasil cafe Coffee graphic design ILLUSTRATION latinoamerica Logotype Packaging visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/018926163763833.641b05fba644d.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/dcf5cb163763833.641b05fb2e129.gif)
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![brand identity Brasil cafe Coffee graphic design ILLUSTRATION latinoamerica Logotype Packaging visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/b33298163763833.63f7c9200df1d.png)
![brand identity Brasil cafe Coffee graphic design ILLUSTRATION latinoamerica Logotype Packaging visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/c84fc8163763833.641b216fc98a3.gif)
![brand identity Brasil cafe Coffee graphic design ILLUSTRATION latinoamerica Logotype Packaging visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/3339e4163763833.63f7c92007977.png)
![brand identity Brasil cafe Coffee graphic design ILLUSTRATION latinoamerica Logotype Packaging visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/959363163763833.6411bf52a9db7.png)
![brand identity Brasil cafe Coffee graphic design ILLUSTRATION latinoamerica Logotype Packaging visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/654741163763833.63f7c92005076.png)
![brand identity Brasil cafe Coffee graphic design ILLUSTRATION latinoamerica Logotype Packaging visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/de4f68163763833.63f85b0be1798.png)
![brand identity Brasil cafe Coffee graphic design ILLUSTRATION latinoamerica Logotype Packaging visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/7b03ee163763833.63ed345f65d8f.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/585301163763833.641b1655ea081.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/7b9a87163763833.63f8024ab6adc.png)
![brand identity Brasil cafe Coffee graphic design ILLUSTRATION latinoamerica Logotype Packaging visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/1c9fd4163763833.63f8172e5844f.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/987d68163763833.63f85486c4fa8.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/162d48163763833.63f7d7d88f72d.png)
![brand identity Brasil cafe Coffee graphic design ILLUSTRATION latinoamerica Logotype Packaging visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/897b2e163763833.63ecea7b89a78.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/b3fef6163763833.63f7d7d91eb47.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/9abf82163763833.63f7d7d91dd37.png)
![brand identity Brasil cafe Coffee graphic design ILLUSTRATION latinoamerica Logotype Packaging visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/e0b570163763833.64108849d948a.png)
![brand identity Brasil cafe Coffee graphic design ILLUSTRATION latinoamerica Logotype Packaging visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/fa0ea9163763833.640f9285b8298.png)
![brand identity Brasil cafe Coffee graphic design ILLUSTRATION latinoamerica Logotype Packaging visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/f1a6a6163763833.640f9679ee3e4.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/8680c4163763833.64108c4705a76.png)
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![brand identity Brasil cafe Coffee graphic design ILLUSTRATION latinoamerica Logotype Packaging visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/7955b5163763833.641b05fba40f5.gif)
![brand identity Brasil cafe Coffee graphic design ILLUSTRATION latinoamerica Logotype Packaging visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/89e7a2163763833.63f8548735c3f.png)
![brand identity Brasil cafe Coffee graphic design ILLUSTRATION latinoamerica Logotype Packaging visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/414563163763833.63eb88af3e3e0.png)
![brand identity Brasil cafe Coffee graphic design ILLUSTRATION latinoamerica Logotype Packaging visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/9268b4163763833.63f8548734b6a.png)
![brand identity Brasil cafe Coffee graphic design ILLUSTRATION latinoamerica Logotype Packaging visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/42354f163763833.64e42799dd5f0.jpg)
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