The Client
Aiming to bring turmeric to the mainstream spice market, Turmerico is an everyday seasoning that simplifies your cooking.
At its Root
Our direction embodies the origins of Turmerico and turmeric while maintaining a modern feel, the boldness, purity, and warmth of turmeric as a unique root and spice, and the versatile and functional use of the seasoning blend itself.
Client: Turmerico
Services: Logo, Packaging, Food Photography
The Logo
Based out of Puerto Rico, the black wave of the logo represents its ocean scenery. Hovering above is the "golden drop" that shows turmeric as the star of the show, providing energy-boosting flavor.
All of Turmerico's turmeric is sourced from a farm in Puerto Rico. This is an important part of their story. For this reason, the logo can also be viewed as a hand picking a piece of turmeric.
The Packaging
After establishing a logo, we were presented with four different seasonings in need of labels. Research on other seasoning and spice brands was a necessary first step. We asked ourselves things like "What will make Turmerico stand out on the shelves?" "How will we be able to differentiate between these 4 seasonings while maintaining a cohesive look and feel?"
Creating a bold-facing design with the logo at the focal point was the choice we made to give Turmerico the shelf attention it needed. When cooked, turmeric changes colors. We leaned into this idea by giving the whole label a golden gradient. The fine-granule-like texture and subtle pattern of the turmeric root add interest and movement. We brought in the black of the logo to highlight the secondary info and to give the design a bold look against the golden backdrop.
